Wedding Albums For The Parents - The Perfect Thank You Gift From The Bride & Groom

Sponsored post by nPhoto

“Don’t forget about the grandparents for photo products. They’re important too!” I came across this comment recently on a popular, reputable community exclusively for professional photographers. Good advice, but what about the parents? Don’t forget about them! They are an extremely important part of the wedding, and wedding photographers can provide a great service to them by providing a lasting memory of the wedding.

Love that Comes Around

We all know that most parents love their children and those children generally love their parents too. Parents are often extremely supportive throughout the wedding planning process – be it with the time and support they give, the opinions and advice they offer, or even money they spend (sometimes substantial amounts too).

A wedding is still often regarded by families as the defining, symbolic moment of ‘moving on’, or the next chapter, for both the child being wedded and their parents.

So it's easy to see why parents would like to have a memory of their child’s most important day. Also, it wouldn’t be too hard of a push to remind the couple of this fact and how much they and their special day means to their parents. Sure, some couples may give their parents some flowers, or a gift for their home, or a dinner on the town, but none of these are as long-lasting or desirable for the parents as a high-quality personalized photo album capturing their child’s happiest moments with their partner.

Think, (you can ask of your wedding couple) how much a copy of the wedding album as a gift would mean to the parents. It would be a heart-warming gesture to say “We didn’t forget about you. Thank you for all you’ve done for us.” The best part is that this gesture doesn’t have to cost the wedding couple an arm and a leg.

The Business and the Sell

In fact, it doesn’t have to cost you, the photographer, anything either! With a photo printing lab like nPhoto you have the option of an appropriately named Parent Albums package – where you receive a true size album for the couple and two smaller exact copies for the parents. Meanwhile, you gain a serious discount price for the three products. Thanks to this discount you are left with many ways you can advertise and price such package for your clients. The pricing of the package for you leaves a lot of ‘profit room’, or ‘wiggle room’ to settle on a good price for both parties.

Put more simply, you can present your clients a great deal while still turning a good profit for yourself. One other bit to remember is while in the end, you will have three albums to offer they are all using the same project. Therefore, the time used for designing and editing is only needed for the original, main album. With nPhoto, the lab will scale down the original project for you appropriately. It is then up to you how you present to your clients this package of three albums - three albums that didn’t require you as much time, effort, or money as three separate albums.

A Parent’s Ideal Present

The parents of the wedding couple are the most engaged, invested in, and concerned people involved after the couple themselves. It is only natural to suggest they walk away with a keepsake as well. Many couples may not have considered the option of parent albums, so you'd be providing them with a great idea that their whole family will appreciate. 

So for future wedding couples remember the parents and then once their kids start to come we can be sure to remember the grandparents – after all, they are important too!

Stock up your studio with a sample product from nPhoto and show the newlyweds a tangible collection of your best photos. You can get a sample album now for 60% off for ISPWP members! This is a LIMITED TIME offer so check it out today!